The most popular was found to be home centres (DIY superstores), with just under half buying their pet food there. Supermarkets were next, with about a sixth shopping there, then internet mail order was the choice of just under 15%. The least popular (but the most surprising!) was 0.2% who chose electrical superstores as their main suppliers.
The top choice is of course price, with 56% driven by that. Next, 39% look at the basic ingredients, 33% the flavour (or whether their dog liked it before), and 32% the nutritional content. Recommendations from their vet was dead last, with just 11% paying particular attention to it.
Dried food tops the poll, with over nine in ten regularly feeding their pets with it. Almost half the cats also get canned food, and over a quarter get posh pouched meals. Dogs have a harder time with just one in five getting canned food, and 15% pouches.
The top three manufacturers (who have many brands) are Unicharm, Japan Pet Food, and Hills, with a little over 60% of the market between them.
Much like the human world, metabolic syndrome, obesity, comes top of the polls, with a quarter of dogs and almost a third of cats putting on the pounds. Skin disease is the next biggest worry for dog owners, and aging the next biggest for cat owners.
A good old moggy is the most popular type of kitty, with more than two-thirds of cats of dubious parentage. Next was Japanese (three-coloured with a stubby tail) at 12.5%, then an Ame-sho, American Short Hair, at 7.9%.
The top kind was a common or garden mongrel, with about one in six owning one. Next was a miniature dachshund with about the same percentage of owners, then a Shiba-inu (the dog from Hachi) at 8.6%.
The top choice is of course price, with 59% driven by that. Next, 50% look at the basic ingredients (surprisingly 11 percentage points higher than dog owners), 32% the flavour (or whether their cat liked it before), and 30% the nutritional content. Recommendations from their vet was dead last, with just 12% paying particular attention to it.
At the beginning of 2010, 9.5% had a labrador or dalmatian-sized dog, and another 1.2% had seriously large pet dogs such as a Saint Bernard.
According to a survey from 2010 over two in five dog owners admitted to having a little chihuahua, dachshund, toy poodle, etc.
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