What do Japanese consumers look for when selecting dog food?

The top choice is of course price, with 56% driven by that. Next, 39% look at the basic ingredients, 33% the flavour (or whether their dog liked it before), and 32% the nutritional content. Recommendations from their vet was dead last, with just 11% paying particular attention to it.

Related posts:

1. What do Japanese consumers look for when selecting cat food?
2. What’s the most popular cat and dog food types in Japan?
3. Who are the top dog food makers in Japan?
4. What is the favourite breed of dog in Japan?
5. Do Japanese cook for their pets?