Do you like your Lemon Chu-hai equally as long as you love your Coca-Cola? Well, now Coca-Cola has actually released the Lemon-Do. So, all your desire for flavoured drinks, laced with alcohol as well as branded under the Coca-Cola tag, are just about a journey to Japan away. A journey to Japans bigger south-western island of Kyushu to be exact.
The Lemon-Dos objective is to catch some of the already saturated markets of sweeter, in some cases labelled healthier options. This, by means of the assurance of 0 calories as well as no sugar, the Lemon-do additionally presents consumers with an additional option. Coca-Cola is supplying a selection of 3, 5 as well as 7% alcoholic stamina drinks. And also, they are priced according to the competitors, below 200 yen.
It is based upon the Japanese izakaya favourites like Lemon Sour () design drinks. These are usually a combination of Shochu and also lemon juice. The product programmers figured it might show a hit if it was provided to the general public as well.
The trend of the younger generation suggests they are relocating to. Generally, this group are maybe more wellness mindful and searching for other selections to change the default best option of beer as well as white wine. Particularly, it is popular with more youthful ladies.
The Lemon-Dos push right into the alcoholic market is the business attempting to diversify past soft drinks as well as their diet regimen substitutes. Nonetheless, it will certainly remain sold simply in the island of Kyushu just, for the time being.
Source: Coca-Cola of Japans site